Do you have a dream of building an 8 figure business?
Do you want to scale your business to the next level and achieve massive success?
If so, you’re not alone.
Many entrepreneurs and business owners aspire to reach the 8 figure mark, but only a few actually do.
What if I told you that you can scale your business to 8 figures in a year?
Yes, you heard me right.
8 figures. In a year. Sounds crazy, right?
But it’s not. It’s actually quite simple.
You don’t need more products, more complexity, more stress.
You just need 4 functions. That’s it. Just 4 functions that will skyrocket your business growth and success.
These are the same 4 functions that I used to scale my own business to 8 figures in a year, and I’m going to show you exactly how I did it.
But before you take your business to the next level, join our thriving community of successful entrepreneurs. In our free Expert Scale Facebook Group, you’ll gain direct insights from me and others who have already scaled their businesses. Don’t miss out—join today!
Function #1: Lead Generation
The first function you need to scale your business is lead generation.
It’s the heartbeat of your growth strategy, and it all starts with bringing new prospects into your world and igniting their curiosity about what you have to offer.
There are many ways to generate leads, but the key is to make it easy and low-risk for them to join your list.
You can use these methods, such as:
Webinar
Webinars are one of the most effective ways to generate leads because they allow you to showcase your expertise, provide value, and build trust with your audience.
Webinars offer you a platform to educate, inspire, dissect a captivating case study, or even unveil the brilliance of your product.
You can also use webinars to pitch your irresistible offer at the end and convert your leads into buyers.
Now, let’s talk options. You can either go for the live experience, where you’re in sync with your audience in real-time, creating an electrifying connection.
Or, if life’s a bit too fast-paced, you can opt for evergreen webinars—pre-recorded masterpieces that work their magic around the clock, suiting your schedule and your audience’s convenience.
Books
Books are another great way to generate leads because they position you as an authority, create curiosity, and deliver value.
When you write a book, you’re not just putting words on paper; you’re positioning yourself as a trusted authority in your field. It’s like raising your flag high and saying, “I’m here to guide, to inspire, and to share wisdom.”
Books are a canvas where you can share your unique story, teach profound concepts, or offer solutions to the challenges your audience faces.
They also help you guide your readers to your next offer, such as a coaching program or a course. Whether you offer physical or digital books depends on your budget and niche.
Free Report
A free report is a simple and quick way to generate leads because it provides specific and actionable information that your prospects can use right away.
They also reveal a secret, expose a myth, or give a tip that relates to your main offer and entices your leads to learn more.
The format and style of your reports depend on your preferences and audience. You can choose between PDF or video reports.
Facebook Group
One of the MOST effective ways to generate leads is by creating a Facebook group around your niche or topic.
A Facebook group allows you to build a community of like-minded people who are interested in what you have to offer.
You can use your Facebook group to:
- Provide valuable content and tips that showcase your expertise and authority.
- Engage with your audience and answer their questions and challenges.
- Promote your lead magnets and offers in a subtle and ethical way.
- Create trust and rapport with your potential clients and customers.
A Facebook group is a game-changer for lead generation because it allows you to create a loyal fan base that knows, likes, and trusts you.
It also lets you show your value and authority, and to pre-sell your products or services.
Trials
Trials are a great way to generate leads because they let your prospects experience your product or service without any risk.
They also build trust and show value by letting your prospects see the results for themselves. You can offer trials for free or for a low price for a short time.
But here’s the best part: it doesn’t end with the trial. You can follow up with your leads, guide them along their journey, and ultimately persuade them to become loyal customers.
The type of trial you offer depends on your features and benefits. You can choose between full or partial trials.
The goal of this function is not to make money but to build your audience and your authority. You want to provide value and educate your prospects on the problem they have and the solution you offer.
Function #2: Lead Monetization
If you want to scale your business, you need to invest in Paid Traffic.
Can you do it without it? Sure.
But do you really want to spend all your time and energy on ORGANIC marketing and still struggle to reach $10 Million?
I don’t think so.
So, when you start paying for traffic, you need to make sure you get your money back.
This means you need offer(s) that help you break even or profit from your ad spend (the more you make, the faster you grow).
Bump Offer
A bump offer is a small but smart add-on that you offer on the checkout page of your first offer. It’s like a surprise bonus that makes the deal even better.
And it’s here to help you make more money from your leads.
When your leads are ready to buy, they see it as a low-priced item that goes well with the main offer. It’s like adding a cherry on top of a cake.
Your leads don’t have to go anywhere else; they’re right there, just one click away. It’s like saying, “Don’t miss this chance to get more value.”
Bump offers are not just about increasing your numbers; they are about offering value in a small package.
And here’s the best part: these little add-ons are your secret weapon to increase your average order value easily.
Upsell
Let me tell you about the upsell—the amazing offer that you show to your leads after they buy your first offer. It’s like showing them a treasure box full of better, bigger, and more valuable solutions.
Think about this…
Your leads have already seen the value of your main offer, and now you want to make their journey even better.
Upsells are your chance to offer more—more value, more benefits, and more results. It’s like giving them a first-class ticket to their destination.
Upsells are not just about making more money; they are about building a stronger relationship, providing solutions that really fit, and helping your leads reach their goals.
Downsell
According to Hubspot, “Down-selling is the strategy of countering a prospect’s price-based objections to a sale by offering a lower-priced alternative or discount that better suits their budget.”
It’s like giving them another chance to upgrade but in a cheaper and simpler way.
Imagine this…
Your leads have seen your upsell, and for some reason, they didn’t want it. That’s when the down-sell comes in—it’s like saying, “We have something just as good but in a more affordable package.”
Downsells are your way to keep the deal going. They’re about keeping the connection, making sure your leads still get something useful, and keeping the door open for more engagement.
Cross-sell
Cross-sells are your chance to show a product or service that goes well with the main offer or the upsell.
Cross-selling allows you to provide personalized solutions that align with your customer’s needs and preferences.
Now, let’s talk strategy. The goal here is not just profit; it’s about getting more traffic to grow your business.
It’s also about grouping your leads based on what they like and do, so you can keep the journey going with more offers that matter.
Function #3: Backend Sales
This is where you make your PROFIT. Most businesses that are crushing it with $10 Million+ a year are NOT making money on their front end.
They’re smart and they know their numbers like:
- 30-day value
- 60-day value
- 90-day value
- Lifetime value
Your PROFIT comes from the BACKEND.
Because by the time they get to your backend, you’ve already covered your ad cost with your acquisition and liquidation offers (or at least most of it).
Phone call
A phone call is the best one-on-one chat that brings you closer to your lead, whether it’s on the phone or on Zoom.
Here, you get to know them better, asking questions, finding out their problems, and offering a solution that’s made for them.
You’re not just talking to a lead; you’re making a connection. It’s like a dance of understanding, a journey that shows you their challenges, dreams, and goals.
Each phone call is a unique experience, a chance to create a solution that fits their needs and desires. They help you guide your leads to the solution they want, showing them the way to their goals.
Event
An event is a live or virtual gathering that you host for a group of leads offline or online.
It’s usually an immersive experience where you provide training, networking, entertainment, and an offer at the end.
An event is a great way to make backend sales because it allows you to connect with your leads on a deeper level, showcase your expertise, and create a sense of urgency and scarcity.
You can use events to teach your leads something valuable, share success stories, and present them with a high-ticket offer that will help them achieve their goals faster and easier.
You can either host live or evergreen events, depending on your preference and availability.
Live events are more interactive and engaging, but they require more planning and preparation. Evergreen events are more scalable and automated, but they require more technology and testing.
Email Campaign
An email campaign is a smart way to make backend sales because it helps you connect with your leads and build trust and authority.
In your email marketing strategy, use stories. Tell your own story, your clients’ stories, or your industry’s stories. Also, employ emails to teach your leads something valuable, answer their questions, and spark curiosity.
Showcase your high-ticket offer that solves their biggest problem or fulfills their biggest desire.
And you can choose between sending live or automated emails, based on your preference and availability.
Live emails are timelier and more relevant, but they require more work and consistency. While automated emails are more scalable and convenient, they require more planning and testing.
Function #4: Recurring Revenue
THIS is one that I ignored for 20 years and now, I won’t build a company without it – period.
If you’re below $3M a year, you won’t feel the burn but once you cross $3 Million a year, you’re going to feel something: The need for STABILITY.
Suddenly, you’ll treasure stability over revenue and profit. As revenue grows, so do your expenses. Your team. Your tools. Your infrastructure.
Starting every month with zero revenue is fine when you’re small, it sucks when you’re scaling.
So, you need recurring revenue:
Subscription
A subscription is a product or service that delivers new content, products, or services to your customers every month or year.
It’s usually a newsletter, magazine, box, or club that provides fresh and relevant information, entertainment, or products to your customers.
A subscription is a smart way to create recurring revenue because it keeps your customers engaged, satisfied, and loyal.
You can use a subscription to provide value, education, or entertainment to your customers on a regular basis.
You can also use a subscription to upsell or cross-sell other products or services that complement your subscription.
Membership
A membership is a product or service that gives access to an exclusive world—a community, a platform, or a library of content, products, or services.
It’s like your online home, a website, app, or group full of exclusive resources, useful tools, and great support for your customers.
But here’s the thing…
Your membership is not just a single product or service; it’s a way to show more products or services that go well with the world you’ve created.
Now, let’s talk about creating your unique membership. You can choose the content, products, or services that fit your niche, your offer, and your goal.
You can also choose the level and price of your membership. You can make it awesome for both you and your customers.
Software
Software is a product that helps your customers do things, make things, and get things done. It’s like a magic helper that does what your customers want.
You can make software for the web or for mobile devices.
Whether it’s web-based or mobile, it’s always at your customers’ service. It works hard to make their lives easier.
Mastermind
Imagine having a group of raving fans who pay you every month to learn from you, network with each other, and hold each other accountable. That’s what a mastermind is all about.
It’s one of the most powerful and profitable products or services you can offer to your customers.
A mastermind is not just a course or a coaching program. It’s a community of like-minded people who share a common vision, goal, or challenge.
They meet regularly online or offline to exchange ideas, insights, and feedback on their businesses and goals.
Coaching Program
A coaching program is a personalized or group-based program that helps your customers overcome challenges, improve skills, or reach outcomes.
Coaching programs aren’t just transactions; they’re relationships built on trust, rapport, and loyalty.
You also get to generate a consistent and reliable income stream every month without having to worry about launching new products or finding new customers.
Choose Your Offer
One offer or four—you decide. When I talk about FUNCTIONS, it’s because, in reality, you could get away with just one offer that does everything.
Let me break it down for you with a quick example—Mastermind.
Imagine you have a mastermind program, and you set up a funnel where someone books a “strategy call” with you. That’s your Acquisition offer.
You get them on the phone, walk them through the value of your mastermind, and show them why they can’t afford to miss out.
Next, you bring them into the mastermind with a monthly fee. That’s your Liquidation offer—covering your ad costs and bringing in a bit of profit.
But here’s where it gets even better: because they’re paying monthly, you’ve also locked in your recurring revenue offer. Boom. All the functions covered with one smart offer.
Now, let’s be real—that’s not the norm.
Most of the time, you’ll need 2-3 offers to cover all the bases. But here’s the thing: don’t overcomplicate it.
Creating 8 different offers? That’s just going to drive you nuts.
If your goal is $10M, keep it simple. Focus on building an offer stack that aligns perfectly with these functions. Then, tweak, refine, and optimize as you scale.
And hey, if you’re hungry for more tips on growing your business, why not join our free Expert Scale Facebook Group?
It’s a goldmine of insights, feedback, and support. Click here, request to join, and we’ll see you on the inside!
