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The Ultimate Guide to Creating an Irresistible Offer

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What if I told you there’s a secret weapon that could make your audience stop scrolling and start clicking? 

It’s not about having a great product (though that’s important). It’s about presenting your product in a way that’s too good to pass up. 

That, my friend, is the magic of an irresistible offer.

Think back to when you saw a deal or an offer that was so incredible you didn’t think twice before buying it.

What made it stand out? Was it the price? The bonuses? Or maybe it just perfectly solved a problem you were facing? 

This is the can’t-miss offer we’re talking about.

This guide pulls back the curtain on what it really takes to craft an irresistible offer.

What is an Irresistible Offer?

Before we dive into strategies, let’s take a closer look at what an irresistible offer actually is.

At its core, an irresistible offer is an opportunity that speaks directly to your target audience’s desires, needs, and aspirations

It’s an offer so alluring that it can turn even the most skeptical prospects into eager buyers. 

Irresistible offers deliver a one-two punch of both practical and emotional benefits that resonate deeply with your prospective buyer.

But here’s the catch—it’s not just about offering a product or service; it’s about how you package and present it.

Imagine your projective clients stuck at point A. They want to be at point B (which is their ultimate goal or transformation) but aren’t sure how to get there.

Your irresistible offer is the bridge that gets them from A to B.

Your Irresistible Offer

We’ll explore the elements of an irresistible in more detail below, but to sum it all up, for your offer to be truly irresistible to your target audience, it must include a clear and specific promise, eliminate risk, and provide so much value your audience would feel foolish saying no.

The Difference Between a Product and an Offer

Let’s look at a common mistake I’ve seen so many marketers make – selling the product instead of the offer.

The Amazon listing below is for a pair of headphones.

beats screenshot

Give Amazon your payment info and the headphones pictures will magically arrive 2 days later. 

This is a simple one-time transaction. You’ve exchanged money for the product and you probably won’t come back to buy the same thing again.

Let’s switch gears. 

Instead of simply accepting one-time payment for a product you’re selling, imagine providing so much value and appeal that your customers not only buy…

But they eagerly anticipate what you might offer next. 

This approach goes beyond transactions and enters into the realm of genuine excitement and engagement.

This is an offer, not a product.

Let’s take a look at an example from Hulu.

Back in 2017, Hulu and Spotify partnered to provide both of their services for one price.

This bundle elevated the perceived value of combined services. Instead of paying $9.99 per month for Spotify alone, customers got more bang for their buck.

That’s an irresistible offer. 

And, we can surmise that Hulu’s 48% year-over-year increase in subscribers was due in no small part to bundling its service with Spotify.

An irresistible offer is more than just an eye-catching deal. It’s the perfect blend of value, timing, and presentation. 

3 Elements of an Irresistible Offer
3 Elements of an Irresistible Offer

An irresistible offer creates the perception of value that far exceeds cost. 

Imagine presenting a golden opportunity that’s so amazing your audience can’t help but buy.

That’s the power of irresistible offers.

Positioning Your Offer to be Irresistible

Positioning your offer to be irresistible
Positioning your offer to be irresistible

You have an amazing offer that can transform lives. 

But the BIG question is…

How do you get your audience to say YES!!!?

To get audience buy-in, you must first position your offer for success.

This involves showing your audience the value of your offer, the transformation it can bring, and the urgency of taking action now. 

Positioning your offer is not about tricking or manipulating your audience. It’s about helping them overcome their doubts, fears, and objections. 

Become their trusted guide and steer them toward a decision that will help them overcome their most pressing pain points, fears, or frustrations. 

Below we’ll cover some specific strategies for positioning your offer so you’ll have a clear roadmap for creating something so irresistible that your audience can’t refuse.

Understand Your Avatar's Pain Points

Diving into the minds of your customers is the secret to crafting an irresistible offer. 

It’s about truly walking in their shoes and deeply understanding their needs. This isn’t a guessing game; it’s an authentic strategy for ensuring that what you offer serves your audience well.

One way to begin the process of understanding your avatar is to ponder what keeps your customers up at night.

What are their most pressing fears, stressors,  frustrations, and worries?

It could be concerns about finances, health issues, or just getting everything done. 

This is a goldmine! These are the very concerns your online course or service should address head-on.

Let’s say your avatar is a mother who’s constantly juggling her job with parenting. Her main desire is to spend more time with her children while still earning enough income. 

Working Mother

A mastermind on how she can quit her 9 to 5, build a home business, and reclaim her time could be irresistible to her. 

If you can tap into AND SOLVE your avatar’s deepest concerns, your offer will naturally be irresistible.

Prioritize Your Audience's Needs

Understanding the broad challenges your audience faces is just the starting point. 

To create an irresistible offer, you have to zero in on one specific issue that plagues your audience. 

What is the one nagging problem that, if solved, would change everything?

Quote Graphics
Quote Graphics

1. Surveys & Questionnaires

The easiest place to start is with your existing audience. They already know, like, and trust you and are probably willing to provide candid insights.

Use open-ended, probing questions to elicit the best responses. 

For instance, using the example from above of the working mom trying to spend more time with her kids, you could ask:

  • What are the top three obstacles preventing you from spending time with your kids?
  • How many more hours a week would you like to spend with your family?
  • What level of income do you need to replace to quit your job?

Connecting directly with your audience in an attempt to better serve them will usually yield data points otherwise obscured.

2. Social Media Deep Dive

Platforms like Facebook groups, Reddit, or Quora are another good place to find how your audience talks about their problems.

This requires some tenacity.

Start by determining where your target audience is spending time.

There are groups for working moms, for example, that are geared toward helping women create their own businesses.

Don’t stop there.

Look into other groups that center on other topics relevant to working moms.

Maybe your avatar hangs out in groups with ways to be more efficient at daily tasks. Or parenting groups for special needs kids. Or even groups dedicated to fast, healthy cooking.

Identifying multiple places your avatar frequents will allow you to get a broader picture of her needs.

Go even deeper.

Join the groups. Join the conversations. Contribute. 

Mine the depths of these free resources to truly and deeply understand what your audience needs and how you can fulfill those needs with your offer.

3. Customer Reviews

If you already have a product or service, dive into customer feedback. 

Often, users will tell you what they love and, more importantly, what they don’t about your existing offers.

lurn review

In the review above, Adam highlights a few of the pain points solved by Lurn

  • Being among like-minded entrepreneurs
  • Access to content creation resources
  • Expert staff to offer support
  • Training to understand digital marketing
  • Fast, helpful support 

Each of these positives addressed a specific frustration Adam had with his business.

We can now turn these pain points into touchpoints with our target audience.

Consider incentivizing your customers with a resource, guide, or other freebie to get their honest input.

Also, be sure to take a look at your competitors’ reviews! 

This will help craft you an offer that’s more irresistible than what your competitors currently have available. (See more in the section below.)

4. Competitor Analysis

Check out what your competitors are offering. Are there recurrent complaints in their reviews? Maybe you can fill a gap in the market by addressing that need.

Is your competitor doing something particularly well? Make sure your offer does it better!

Consider researching aspirational brands too. These are companies whom you admire and whose product strategy you want to emulate.

You can also look at industry-adjacent offers. 

For example, if you want to help working moms create an online business, do some digging into businesses offering courses for college students or disabled workers. 

Those avatars face many of the same difficulties as working mothers.

5. Amazon Book Reviews

Amazon book reviews offer a wealth of information about the inner workings of your avatar’s pains.

Find a book that’s closely related to your offer and head to the reviews.

The 5-star reviews will give you some excellent insight into what delights your target audience.

The 1 and 2-star reviews will let you know where the author fell flat (and how you can ensure your offer doesn’t).

Use both sources of intel to inform your offer creation.

In the review above of The Time Saving Mom, Karey identifies a few pressing frustrations:

  • Feeling overwhelmed
  • Feeling like she doesn’t have enough time
  • Letting overwhelm stagnate her progress and make her less productive 
  • Focusing on what feels important instead of what is important
  • All-or-nothing-mindset issues

All of these pain points came from part of one book review – and there are 150+ more reviews for just this book.

There’s no excuse for missing your audience’s points. They’re out there if you look!

Help Your Audience Get Quick Wins

Progress and Success

People love quick wins. 

To make it truly irresistible, Your offer should include elements that allow your audience to achieve an immediate transformation.

Transformations not only reinforce their commitment to your offer but they help your students build momentum to continue their progress.

Here’s why quick wins work so well:

Dopamine Hits

Quick wins trigger the release of dopamine, a neurotransmitter associated with pleasure and motivation. This creates a feel-good factor that motivates users to continue.

Breaking Through Initial Resistance

Quick wins show your audience that success is possible. They’re more likely to continue making progress once they overcome the first hurdle to transformation.

Building Momentum

One quick win can propel users to seek another, building momentum and stacking successes upon each other. This snowball effect can culminate in remarkable achievements.

So, what’s a quick win? It can take various forms, depending on your specific niche and offer. 

It might be a step-by-step guide that allows students to immediately solve a business problem, a toolkit that simplifies a complex task, or a resource that accelerates their progress.

The key is to provide tangible value that clearly demonstrates your dedication to their success.

Quick wins are not just about results. They’re about emotions. They instill a sense of accomplishment and empowerment in your audience. 

When your audience experiences early success, they believe that they can achieve exponentially more. This emotional connection deepens their trust in you and your offer, making them eager to explore what else you have in store.

But the impact of quick wins extends far beyond the initial victory. It sets the stage for long-term engagement. 

When your audience tastes early success, they become more invested in your offer. They are more likely to continue their journey with you, knowing that you hold the keys to their ongoing success.

Incorporating quick wins into your irresistible offer is like planting the seeds of commitment and loyalty.

Quick wins keep your audience engaged and motivated throughout their journey.

Components of an Irresistible Offer

Components of an Irresistible Offer

Now that we’ve covered positioning your offer, let’s take a look at some components that can elevate your from “nice to have” to “MUST HAVE.”

Scarcity and Urgency

Our brains are wired to want what’s hard to get. When items are scarce or limited, we perceive them as more valuable. 

Scarcity involves limiting the number of offers available.

Urgency encourages people to take action before it’s too late.

Combine them and you have a powerful duo that can significantly improve your sales.

To harness the power of scarcity, consider offering a limited-time discount, capping the number of spots available, or providing bonuses to people who act quickly.

You can embed urgency into your offer by closing the doors until you re-open in the future (possibly at a higher price).

While scarcity and urgency are powerful, using them ethically is essential. If consumers feel manipulated, your brand’s reputation will suffer. 

Here are some tips for using scarcity and urgency the right way:

Be Honest

If you advertise that there are only 5 slots left in your online course, make sure this is accurate. 

Avoid Overuse

Instead of putting all your offers on “flash sale,” consider rotating this tactic around different items or services. This creates genuine periods of scarcity.

Provide Real Value

At the end of the day, scarcity and urgency tactics should never make up for poor product quality. What you’re selling should stand up to scrutiny and genuinely benefit the customer.

Trust, i.e. Social Proof

Trust is the glue that holds business relationships together. Building trust with your audience isn’t a choice, it’s essential to make your offer irresistible. 

One handy piece in your toolbox is social proof like customer testimonials, positive reviews, awards, and exclusive memberships. 

When your audience sees that others have had a great experience with what you’re offering, they’re more likely to trust you.

That’s because humans naturally gravitate towards what others recommend or approve. 

In fact, 92% of people surveyed trust a peer’s recommendation.

Below are a few ways to integrate social proof into your offers:

Examples of Social Proof
Examples of Social Proof

Genuine Testimonials

Real stories and experiences, supported by photos or videos, can strike a chord with potential customers, like seeing their own needs or concerns echoed and then addressed.

Prominent Reviews

Highlight top reviews and be sure to display them prominently. When a potential buyer reads a relatable review, it further solidifies trust.

Showcase Awards and Certifications

Recognitions, badges, or certifications from reputable organizations can serve as a testament to your product’s quality and are all trust factors that cement your authority.

Videos

Move beyond plain text and engage with video testimonials or user-generated content on social media platforms. The authenticity of real voices and faces can bolster the credibility of your offer.

When you include real and relatable social proof in your offer, you not only humanize your brand but you’re ultimately more likely to boost conversions. 

Perceived value

4 Ways to Increase Your Offer’s Perceived Value
4 ways to increase your offer's perceived value

At its core, perceived value isn’t about the raw hours of video in your course or the exclusive tools in your mastermind. 

It’s about how your potential customers perceive the transformative potential of your offer.

It’s the mental gauge your audience uses to weigh the benefits they believe they’ll get against the investment they need to make.

For example, a course with just 5 hours of video content on Udemy might cost less than $20. 

Take that same course and imbue it with unique insights, actionable strategies, and the promise to elevate someone’s life, and its perceived value could be $1,000, $5,000, or even $10,000+.

That said, here are a few ways to increase your offer’s perceived value:

High-Quality Presentation

First impressions matter. So make sure to invest in good graphics, user-friendly platforms, and professional editing. 

Offer Exclusive Bonuses

Think about additional e-books, templates, cheat sheets, or exclusive webinar access. These added perks can significantly increase the appeal.

Clear Communication

Ensure your potential customers fully understand everything they’ll get. Use detailed descriptions, FAQ sections, and responsive customer service.

Show Real-World Application

Demonstrating practical application can skyrocket perceived value. Show examples of how past students or clients have applied your teachings or services to achieve real-world success.

While boosting perceived value is essential, never neglect your offer’s actual value. An amazing course, mastermind, or service should always back up its claims. 

If it’s all hype with no substance, it can lead to poor reviews, refund requests, and damage to your brand’s reputation.

On the flip side, even the most value-packed offering can be overlooked if it’s not marketed right. This is where perceived value comes into play. 

Make your audience feel they’re not just purchasing a product, but investing in a transformation.

Lastly, constantly seek feedback. Engage with your customers, understand their pain points, and iterate based on their inputs. 

This not only helps in refining your offerings but also in keeping them aligned with evolving needs.

Risk Reversal

Risk Reversal
Risk Reversal

When customers see your offer, it’s only natural for them to wonder about the risks involved. 

Here’s how to increase your offer’s irresistibility – take the risk off your customers’ shoulders and put it squarely on yours. This is all about creating a safety net.

Here are a few ways to do it:

First, consider offering guarantees. If they’re not happy with what they get from your offer, you’ll make it right. 

This shows that you stand firmly behind what you’re offering and that you’re willing to go the extra mile to ensure their satisfaction.

Another approach is money-back policies. This means that if your customers aren’t satisfied, they can get their money back. 

This kind of assurance can be a significant comfort to potential customers who might be on the fence.

You can also consider performance-based assurances. This means your clients only pay when they’ve reaped the desired rewards.

This approach removes the reluctance to purchase because it shows you’re confident in the value you’re delivering. 

You can also offer a trial of your offer at a crazy-low entry price. By giving your audience access to your offer at $7, $47, or $97, then charging them for the full amount later, you’re letting them decide if your offer is right for them.

By shifting that risk from your customer to yourself, you’re creating a safety net that elevates your offer’s irresistibility.

Reduced friction

You must remove as many roadblocks or bumps in the road as possible that might discourage customers from taking your offer.

You can do this by streamlining the purchasing process. Your potential customers don’t want to deal with a long and confusing process (no matter how much they like your offer).

So, make it easy. Simplify the steps needed to complete the purchase. The smoother the process, the more likely they are to seal the deal.

Offer diverse payment options. Some people prefer to pay with their credit card, others prefer PayPal.

Consider providing payment options for higher-ticket offers so that the entry fee isn’t a barrier to people who genuinely want your offer.

By giving them choices, you’re accommodating their preferences and making it convenient for them to buy.

Pricing Strategies for Your Offer

Setting the perfect price for your offer can be tricky. 

Price it too high, and you risk alienating potential buyers. Price it too low, and your offer might be perceived as low-quality or undervalued. 

To help you navigate this intricate maze, here’s a comprehensive look into the world of pricing strategies tailored for irresistible offers.

The Psychology of Pricing

The psychology of pricing
The psychology of pricing

Ever wondered why certain prices seem to attract more customers than others? 

That’s the magic of the psychology of pricing. It’s a fascinating interplay between numbers and emotions that can significantly impact your offer’s success.

Several psychological triggers relate to pricing.

Charm Pricing

Let’s start with the charm of the number 9. You’ve probably seen it countless times – prices ending in .99 or .95. Why is this so prevalent? 

The reason is it taps into the psychology of perception. 

Our brains tend to focus on the leftmost digits when processing prices. So, $9.99 appears significantly cheaper than $10. 

Also known as charm pricing, this is a small but powerful trick that can make your offer appear more affordable and enticing.

Price Anchoring

Of course, pricing isn’t just about making things look cheaper. It’s also about anchoring. When you introduce a higher-priced option before your target offer, you anchor your customers’ perception of value. 

For example, if you present a premium course package at $999 before revealing your core offer at $299, that $299 suddenly seems like a fantastic deal. 

Anchoring sets the stage for your customers to see the value in your offer and feel like they’re making a smart choice.

Bundling

Another psychological strategy is bundling. When you combine multiple products or services into one offer and price it competitively, you create the perception of added value. 

Customers feel like they’re getting more bang for their buck, making your offer hard to resist. 

Bundling also reduces decision fatigue. Instead of choosing between multiple individual items, customers are presented with a pre-selected set that meets a range of their needs.

Even if the cost savings aren’t monumental, the mere idea of receiving multiple items for a “discounted” rate already feels like a win.

Payment Plans

Offering flexible payment options can make your offer accessible to a broader audience, breaking down financial barriers and turning potential hesitations into purchases.

Payment plans minimize the initial financial commitment, making your offer more appealing to budget-conscious buyers.

Incorporating payment plans into your pricing strategy not only expands your customer base but also enhances the overall appeal of your offer. 

Enhancing Your Offer with Bonuses

Bonuses

Your core offer is the star of the show. It’s what your customers are primarily interested in. But bonuses are like the supporting cast that elevates the entire production.

Bonuses have the potential to:

  • Increase Perceived Value

When customers see that they’re not just getting your core offer but also valuable extras, the perceived value of your offer skyrockets. 

It’s like offering a cherry on top of an already delicious cake.

  • Address Specific Pain Points

Bonuses can target specific pain points or desires your customers have. 

For example, if you’re selling a fitness program, a bonus could be a nutrition guide or a workout playlist. These extras address additional needs and make your offer more comprehensive.

  • Create a Sense of Urgency

Limited-time bonuses can add an element of urgency. 

As I mentioned, when customers know that they’ll get these valuable extras only if they act quickly, it can nudge them to make a faster decision.

Now, let’s explore some strategic approaches to enhancing your offer with bonuses:

Complementary Bonuses

One effective strategy is to offer bonuses that complement your core offer. Think about what additional resources or tools your customers would find valuable in conjunction with your main product or service.

For instance, if you’re selling an online course on digital marketing, a complementary bonus could be access to a private marketing community or a library of marketing templates. 

These extras enhance the learning experience and provide practical resources for immediate implementation.

Stacked Value Bonuses

Sometimes, more is indeed merrier. Stacked value bonuses involve offering multiple bonuses that collectively add substantial value to your offer. 

Consider a scenario where you’re selling a software tool for content creators. In addition to the core software, you could include bonuses like a content calendar template, a guide on SEO, and a list of high-converting content ideas. 

This stacked value approach makes your offer incredibly enticing, as customers feel they’re getting a treasure trove of resources.

Limited-Time Bonuses

Creating a sense of urgency can be a powerful motivator. Limited-time bonuses work wonders in this regard. 

You can announce special bonuses that are available only for a short period, encouraging customers to act swiftly.

Let’s say you’re launching a new e-commerce course. You could introduce a limited-time bonus: a one-on-one coaching session with an e-commerce expert. 

This bonus is available only for the first 48 hours after launch. It adds a sense of urgency, prompting potential customers to enroll sooner rather than later to secure this valuable extra.

Offer Bonus Example

Irresistible Offer Case Studies

I’ve had the honor of interacting with hundreds of successful entrepreneurs over the years.

In these interactions, I’ve come across some truly remarkable individuals whose offers are absolutely crushing it.

Below are a few examples of irresistible offers and why they’re working.

Julie Chenell: Mastermind Offer

Masterminds can be tantalizing to your audience because they offer direct access to you and your expertise.

As a digital marketing expert and coach who has helped thousands of entrepreneurs grow their online businesses, Julie Chenell is no stranger to irresistible offers. 

In addition to her Saas platform Funnel Gorgoues Funnels, Launch Gorgeous programs, and a variety of low-ticket resources, Julie has a high-ticket mastermind called Digital Insiders.

This isn’t a run-of-the-mill coaching program. Digital Insiders is a tight-knit community of go-getters who’ve got each other’s backs.

They collaborate, uplift, and grow together. 

Julie’s not messing around. She’s got a mission, a code of ethics, and a culture that’s all about trust and accountability. 

Prospective members have to go through an application process, sign a contract, and show some real commitment to join Digital Insiders, 

Spots are limited. Julie’s all about quality over quantity.

What makes Digital Offers irresistible?

Direct Access

Members get direct access to Julie’s brilliance. She offers Voxer coaching, offer review, and regular group meetings. She’s also assembled a team of experts whom Digital Insiders can also message.

Scarcity & Urgency

Julie only allows 100 in her program at any given time. So if there’s not a free spot, you can’t join.

There’s also a minimum income requirement applicants have to meet in order to join. 

And, to make sure people are committed to their own success, they must join for a full 12 months.

Trust

On her sales page, Julie’s testimonials are glowing. People who have joined Digital Insiders are raving about the success they’ve had working with Julie.

Bonuses

One of the plusses of being in a program like this is access to other business owners. Julie fosters a sense of camaraderie in her group through in-person meetings and routine group calls. 

Want to check out the full interview? Watch the video below or click here.

Brooke Castillo: Coaching Offer

Brooke Castillo is the brains behind The Life Coach School which offers both personal coaching and life coaching certifications. 

Brooke’s offer isn’t just coaching but a full-blown system geared toward helping people reach success no matter where they are in their journey.

And she’s scaled her business propulsively from $17 million to $37 million to $50 million in just three years. 

Brooke’s experience, expertise, and success stories back up her offer.

Brooke Castillo Coaching Offer

Her street cred paired with the variety of programs she offers makes her offers irresistible. From courses, live coaching calls, monthly challenges, worksheets, tools, and a thriving community, Brooke’s got something for everyone. 

At the end of the day, it’s all about results. Brooke’s coaching offer isn’t about fluff; it’s about getting things done. 

So, what makes Brooke’s offer irresistible?

Trust

Brooke is more than a coach; she’s a transformation master.

Whether it’s goals, problems, obstacles, or skill improvement, she’s the ticket to transformation for her audience.

She helps overcome a score challenge, whether it’s setting goals, solving problems, overcoming obstacles, or improving skills.

But Brooke doesn’t just talk the talk; she walks the walk.

She shows the results you can get with her coaching. 

She’s also got testimonials, case studies, income reports, and other evidence of her results to instill trust in her prospective customers.

Brooke knows that trust is the key to an irresistible offer. 

Perceived value

With Brooke’s coaching, clients have a gold mine of resources at their fingertips.

The multitude of benefits and features elevates her offers’ perceived value and creates multiple touchpoints with prospective customers.

Brooke’s opens a world of potential where every resource is a step toward transformation.

Risk reversal

Brooke’s offer reduces risk by showing her credibility and authority.

With her wealth of experience, top-tier expertise, and track record of success, she’s not just talking the talk; she’s walking the walk. 

Her offer has everything needed to help her audience make substantial progress toward their goals.

With a buffet of benefits and features that cater to her audience’s unique needs, she’s got all the bases covered.

Check out the full interview here or watch the video below.

Dominique Brown: Course Offer

Now let’s turn to Dominique Brown, an expert in personal finance and the brains behind a booming credit repair enterprise. 

One of his most successful programs is the Credit Repair Business Blueprint (CRBB), which teaches aspiring credit repair professionals how to start and grow a profitable online credit repair business without working for someone else.

To attract more students to his CRBB program, Dominique implemented several elements within the offer that made it truly irresistible. 

Scarcity and Urgency

Dominique made his prospects feel like they had to act fast or miss out on the best deal ever. 

But there was a catch – it was only available for a short time. 

A countdown timer on his sales page added an extra layer of urgency.

As time ran out, Dominique’s prospects felt the heat and knew they had to grab the opportunity before it was gone.

Trust

He proved his expertise and credibility by sharing his amazing success story and how he went from zero to $100K a month with his credit repair business. 

That wasn’t just a boast; it was proof of his expertise, and it spoke louder than words.

But he didn’t stop there. Dominique showed he was legit with real testimonials and case studies from his students.

These were people who followed his blueprint and achieved mind-boggling. Some even surpassed his own success.

Perceived value 

Dominique packed his offer with so much value into his program that it was a no-brainer to join.

He didn’t just stop at materials and training; he opened the door to a thriving community of like-minded individuals where members can network with fellow go-getters, share insights, and find invaluable support.

By showing his prospects how they could start and grow a profitable online credit repair business without any hassle or headache, Dominique created a truly potent offer.

Risk reversal 

Dominique makes his prospects feel like they have very little to lose compared to how much more they could gain by joining his CRBB program. 

At $1,997, his pricing is low enough to be accessible but high enough to impart the value it provides. 

Given the return on investment so many of his students experience, the cost is pitch-perfect.

Thanks to this irresistible offer, Dominique welcomes a flood of students into his CRBB program, raking in a whopping $100K a month in revenue! 

Watch the video below for the full interview or click here to see it on YouTube.

Start Creating Your Irresistible Offer

It doesn’t matter how many offer creation strategies you’ve got up your sleeve. If you don’t get inside your customer’s head, you’ll miss the mark. 

By tapping into your audience’s wants and needs and infusing your offer with scarcity, trust, and risk reversal, you’ll have the formula for an amazingly irresistible offer.

Do this right, and your audience won’t just want your offer- they’ll NEED it. 

So, dive deep, deliver value, and let your offer do the talking.

If you’re ready to create an irresistible offer and learn from the top marketers in the info product space, click here to join our FREE Facebook group!

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