As a business owner, you’ve probably wondered whether high-ticket or low-ticket offers are the best way to grow your business.
Welcome to a raging debate among marketers!
Some swear by high-ticket offers, while others claim low-ticket offers are the way to go.
Entrepreneurs on each side of the fence have seen incredible results.
Whether you follow Jonathan Montoya’s $7 offer model or Amy Porterfield’s advice on creating a $1,000 offer, both approaches can be wildly successful.
So which one is right for you?
It depends! On your niche, audience, goals, budget, and strategy. Your existing offer and ability to create new offers are also two critical factors to keep in mind.
There is no one-size-fits-all answer to this question. You must evaluate your situation and decide which type of offer is more suitable and profitable for you.
In this article, we’ll cover what’s working, what’s not, and how you can incorporate both high and low-ticket offers into your sales strategy.
But first, let’s go over what high-ticket and low-ticket offers actually are.
What’s a High-Ticket Offer?
High-ticket offers are premium products or services that command a top-tier price but deliver tremendous value and transformation.
High-ticket offers can range from coaching programs, masterminds, events, courses, software, consulting, and more.
High-ticket offers allow you to generate big bucks with fewer customers.
You’ll also be able to position yourself the go-to authority your niche while attracting more loyal customers who are willing to invest in themselves and their businesses.
Talk about a win-win!
But hold on tight because the high ticket game ain’t for the faint-hearted.
You’re gonna need skills, strategies, and systems to make it work.
But why should you consider them?
Well, there are many reasons! Here are some of the best ones to think about…
High Ticket Offers Can be Cash Cows
Think about this…
You only need a handful of customers to make six-figures with high-ticket offers. Low ticket low-ticket offers require hundreds or thousands of customers to reach a similar revenue level.
That potentially means less hassle, less stress, and less overhead costs for you.
But that’s not all.
High-ticket offers also allow you to make a bigger difference in your customers’ lives and businesses.
You’re not just selling a product or a service. You’re delivering value, support, guidance, and transformation to your customers.
And also helping them reach their goals faster and easier than ever before.
By doing that, you can create raving fans who will spread the word about you and your brand and possibly help you build a legacy.
High Ticket Offers Impart Authority
Another benefit of high-ticket offers is that they can position you as the expert and leader in your niche.
When you charge premium prices for your products or services, you signal to your market that you are confident in your value and that you have something unique to offer.
You also attract more serious and qualified customers who respect your authority and expertise. You stand out from the crowd of competitors who are racing to the bottom with low prices.
But how do you establish yourself as the expert and leader in your niche?
Your audience needs to see your credibility front and center.
Highlight your results and track record of success. You can do this with case studies, testimonials, press mentions, strategy deep dives, and even writing your own book.
Building trust and rapport isn’t just a requirement; it’s the foundation. Forge meaningful relationships with your prospects. They should feel like they’re in good hands with you.
High Ticket Can Create More Freedom and Flexibility in Your Business
When you sell high-ticket offers, you don’t need to chase after volume. You can zero in on your target customers and devote your marketing efforts to reaching them instead of trying to attract hundreds of smaller-ticket customers.
You don’t have to do frequent launches of new products or services, month after month, week after week.
Instead, you can focus on serving your ideal customers who are ready to pay you what you’re worth.
And you can automate or delegate tasks in your business that don’t require your personal touch.
How Julie Uses High Ticket Offers to Position Herself as the Go-To Expert in Her Niche
Julie Chenell is a prime example of someone who’s mastered high-ticket offers.
She’s been the guiding light for thousands of entrepreneurs, helping them thrive in the digital landscape. Her brainchild, Funnel Gorgeous, is a one-stop shop for funnel templates, lead magnets, courses, and more.
But, while she sells low-ticket offers, Julie’s main program is her high-ticket mastermind program called Digital Insiders.
The Benefits of Joining Digital Insiders
For a cool $25,000 a year, you get access to Julie herself via Voxer, weekly audits, hot seats, quarterly and weekly check-ins, not to mention three additional coaches for mindset, tech, and financial management.
Oh, and did I mention access to all her courses, content, and two live events each year?
Now, that’s what I call the VIP treatment!
But it’s not just about selling; it’s about building a community.
Julie created a space where like-minded folks can connect, collaborate, and grow together.
The Blueprint for High Ticket Offers
Julie’s mastermind program isn’t just a success story; it’s the blueprint for high ticket offers.
She’s a problem-solving genius, and her clients love her for it.
In her niche, she’s not just an expert; she’s THE expert.
She knows her stuff like no one else. When people think of the niche, her name shines brightest.
She doesn’t just attract leads; she magnetizes them.
With a milelong list of raving fans and awe-inspiring testimonials, Julie’s got the street cred to firmly position her as an authority.
And here’s the incredible part—she’s accomplished all of this while maintaining an unwavering commitment to quality and exceptional service.
Every step of her journey is a testament to her relentless pursuit of excellence. She’s not just rewriting the rules; she’s creating a whole new playbook.
By following what Julie did, you can create a high-ticket offer that not only generates massive revenue for your business but also establishes your authority and reputation in your niche.
Creating a high-ticket offer is not easy, but it’s worth it.
What’s a Low-Ticket Offer?
Low-ticket offers are products or services that have a low price point and deliver a quick win to your customers.
These can come in a variety of forms, like ebooks, workshops, tools, swipe files, templates, frameworks, checklists, guides, mini course, and more.
These are the bite-sized delights that come with a price tag ranging from $7 to $197, depending on your market and niche.
Let’s look at why you may consider incorporating low-ticket offers into your ecosystem.
Low Ticket Offers Build an Email List of Buyers
Low-ticket offers are more than just a way to make some quick cash.
They’re a powerful tool to grow your email list into a warm audience that’s ready to buy from you again and again!
Low-ticket offers attract your ideal customers and get them into your sales funnel.
Once on your email list, you can give your audience value in the form of free, meaningful content while nurturing them towards purchasing offers that match their needs and desires.
And the best part is, they help you segment your list based on what they bought, what they clicked, and what they opened.
This way, you can send them more targeted and personalized messages that resonate with them and encourage them to buy more from you.
Low Ticket Offers Pave the Way for High-Ticket Sales
Low-ticket offers are also a way to set the stage for selling your high-ticket products or services.
By showing your audience a glimpse of the value you can provide and the results you can help them achieve, they’ll be more likely to buy a higher-ticket offer from you.
They also become more confident and comfortable with buying from you, as they know you deliver quality and value.
This makes it easier to upsell or cross-sell them to your high-ticket offers later on, where the real money is.
Low-ticket Offers are Easier to Create and Sell
Low-ticket offers are easier to create and sell than high-ticket offers.
You can use existing content or resources that you already have, such as blog posts, podcasts, videos, or templates.
And because they are low-priced, it takes less convincing to sell. Simple landing pages, opt-in forms, or checkout pages capture leads and sales.
So, low-ticket offers are not only a great way to make money, but also a great way to fill your pipeline with higher-ticket clients.
How Joel Erway Uses Low-Ticket Offers to Sell High-Ticket Courses with Mini Webinars
Now, let’s talk about someone who’s aced the art of low-ticket offers. Joel Erway is high-ticket course expert who knows a thing or two about crafting and selling mini webinars.
A mini webinar is a short video presentation that makes an irresistible offer to a specific audience, without giving away too much information or education.
He uses low-ticket offers as a magnet to attract and qualify leads for his high-ticket courses and services, which, mind you, start at $5,000 to $12,000.
Now, here’s where the genius comes in. He creates these low-ticket offers that are perfectly aligned with his main topic of mini webinars. Think templates, scripts, checklists, or case studies.
Then he runs paid ads to drive traffic to his low-ticket offers and uses them as a “tripwire” to get people into his sales funnel.
Once someone buys his low-ticket offer, he upsells them to his higher-priced offer, either on the thank you page, via email, or on a phone call.
He also bundles his low-ticket offers with his high-ticket offers, as a way to increase the perceived value and reduce the resistance of his prospects.
By incorporating these low-ticket offers into his sales funnel, Joel is able to:
- Generate more leads and sales for his high-ticket offers
- Skyrocket those conversion rates and ROI
- Establish himself as the trusted voice in his niche
- Deliver value and results to his customers.
The Right Choice for Your Business
You might be wondering which option is best for your business.
Let me break down the pros and cons of these two choices.
High-ticket offers can generate more profit, increase your brand’s authority, and build better relationships with your customers.
But, they are harder to sell because they require a longer sales cycle to nurture buyers, the pool of potential customers is smaller, and your customers take a high fiscal risk when opting for a higher price point offer.
Low-ticket offers are quick and easy. They sell faster, can reach a broader audience, and require less risk.
But, low-ticket offers are harder to make profitable, don’t impart the same authority, and generally don’t create deep relationships with your customers.
So, which one should you pick?
Well, it depends on what you’re trying to do, who your customers are, and what your offer contains.
A mix of both might be your best option.
Why I Use Both High-Ticket and Low-Ticket Offers in My Online Marketing
Right now, I’m running training on HIGH-Ticket funnels (webinar funnels) for my Board of Experts members.
The GOAL of the training is to show them the “easiest” way to get to 8 figures a year.
So, in this training – I say HIGH-Ticket.
But we have a problem.
Why am I currently building LOW-Ticket offers if I believe the high ticket is the easiest way to 8 figures?
Well, there are a few reasons. Let me explain:
Reason #1: Your Ad Spend Rotation
If you want to scale your online business, you need to use paid ads. Period.
So, here’s the deal: When you’re in the B2B game like I am, things move at a different pace.
The B2B market? It’s not known for making snap decisions. Sales cycles can feel like they take an eternity.
Now, picture this: I’ve got ad dollars going out, but I need to make sure those dollars come back in quickly so I can keep the growth engine running. That’s where rotation comes in.
Rotation keeps your ad spend cycling rapidly, so you’re not waiting around to see returns. You invest, you reap, you reinvest – it’s a beautiful cycle.
But, the B2B world can make this a bit tricky.
You see, businesses in this realm often take their sweet time deciding.
Patience, my friend, patience. That means my ad spend rotation naturally tends to be on the longer side.
So, how do I speed things up? I use low-ticket offers.
They help me recoup those ad dollars faster, and guess what? They also supercharge my audience’s growth.
Now, if you’re in the B2C game, it’s a bit of a different story. You’ve got a bit more leeway. Your audience tends to be more impulsive, and you can often close deals right there on webinars.
Your ad spend rotation? It’s a well-oiled machine, cruising along just fine.
But here’s the bottom line, no matter which market you’re in, the key is to adapt your strategy to match the speed of your audience’s decision-making process.
If you’re in the B2C market, you can sell directly on webinars, and your ad spend rotation is generally pretty good.
Reason #2: Low-Ticket Requires a Back-End
In order for your low-ticket offers to build a long-term business, you must have a backend.
In other words, you must have higher-level offers to ascend your audience into once you’ve built it.
Without having a high-ticket offer on your backend, you’ll be stuck in an endless loop of creating low-ticket offers that may generate profit, but will likely never create the income you need to create a business that’s here for the long-haul.
Right now, in my business, I want to build my audience, so low-ticket offers are my go-to.
But my high-ticket programs aren’t going anywhere.
Every low-ticket buyer? They’re heading straight to my high-ticket webinar.
Why? Because that webinar is still my cash machine. It’s what brings in the big guns. In fact, the whole reason I’m diving into low-ticket offers is to grab more top-quality leads for my high-ticket action.
Sometimes, it’s not about the price; it’s about how you lead your customers from the beginning of their journey to the logical choice: your offer.
What’s Next?
The high-ticket vs. low-ticket debate might keep on going, but with a solid grasp of the moving parts, you can make a savvy choice that pushes your business forward.
To learn more about how some of the world’s leading entrepreneurs are levering both high and low-ticket offers in their business, join my FREE Facebook Group, Expert Scale.
It’s full of business owners like you who are trading secrets, asking questions, and getting access to exclusive content from me.
You can join our free Facebook group, where you can connect with other online marketers, share your insights and questions, and get access to exclusive content and offers from me.
